At 15, Jack White began a three-year upholstery apprenticeship with a family friend, Brian Muldoon. White later started a one-man business of his own, Third Man Upholstery. The slogan of his business was “Your Furniture’s Not Dead” and the color scheme was yellow and black —including a yellow van, a yellow-and-black uniform, and a yellow clipboard. Although Third Man Upholstery never lacked business, White claims that it was unprofitable, because of his complacency about money and his business practices that were perceived as unprofessional, including making bills out in crayon and writing poetry inside the furniture.
